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HOME FURNISHINGS CALENDAR

NOTE: Events are repeated until they take place. New events, last minute changes and

revisions are added each week as quickly as scheduled,

HOME FURNISHINGS CALENDAR asks

your indulgence for the unavoidable changes and new events that come up between issues,

DATE

Thursday
March 17
Going On

Thursday
March 17

10 :00 A.M. a”

5:00 P.M,

Thursday
March 17
4:00 P.M.-
6:00 P.M.

Thursday
March 17
4300 P.M.=
7:00 P.M.
Cocktails

Thur sday
March 17-
March 18

Friday
March 18
5:00 P.M.
7:00 P.M.
Cocktails
to Mar. 25

WHAT'S GOING ON GIVEN BY WHERE

DECORATING THE BOOKSHOP OF 339 LEXINGTON AVE,
SOURCE MATERIAL JAMES J. KANE BROOKLYN, N. Y.

A storehouse of untapped ideas, adapted to use in many sorts of home
furnishing accessories, will be found in a collection of old and rare
prints, trade catalogs, posters, broadsides, handbills, color plates
and design books, Contact: Viola L. Neiman, BU. 26055,

SPRING 1949: A COLLECTION F, SCHUMACHER & CO. 535 MADISON AVENUE
OF NEW DECORATIVE FABRICS DECORATOR’ S SHOWROOM
"Spring 1949", a presentation of 35 new decorative fabrics highlighting
contemporary patterns and a refreshing jewel-like color palette, will be
given an advance showing for the press by F. Schumacher & Co, The new
collection will remain on display from March 21 through March 25 for the
benefit of delegates to the Annual Convention of the American Institute
of Decorators, Imported and domestic prints, metallic textures,
matelasses, brocades, stripes and a group of nylon taffetas, the latter
a Schumacher "premiere", comprise the spring line represented by at
least one and as many as three creations of such notable designers as
Pierre Frey, Barbara Barondess McLean, Muller-Barringer, Andrew Shunney,
Vera and others. Exclusive photographs will be available at the showing,
for release on Monday, March 21, The press is cordially invited to a
"late breakfast" from 9:30-11 A.M. Publicity: Lee Scharfstein, Baldwin
& Mermey, MU, 44540,

PRESS COCKTAIL PARTY THIBAULT 509 MADISON AVENUE
A special group of Thibault original hand-screened designs interpreting
the contemporary color trend will be shown to the press by invitation
only. Publicity: Marjorie Hutton, 269 Madison Ave,, LE, 27980,

PRESS PARTY ITKIN BROTHERS 40 EAST 41ST STREET
Another Itkin Bros. office furniture showroom will be shown to the press
by invitation only. A complete line of furniture, equipment and floor

coverings shown in actual office settings will be featured, with a staff
of decorators to advise on special problems. Contact: M,Rosenblum, BL, 5-6527,

MARKETING AMERICAN MANAGEMENT HOTEL STATLER
CONFERENCE ASSOCIATION GRAND BALLROOM
Conference will begin 10:30 A.M. Thursday, and continues until 4:30 P.M,
Friday. Non=members are invited to the Thursday evening session to hear
a discussion: "The Impact of Television on Marketing Methods", by Joseph
B. Elliott, Vice-President RCA, Contact: Amer. Mgmt, Ass'n.,BR. 9=6055.

ACCENT ON SUMMER LIVING H, B. LEHMAN-CONNOR 509 MADISON AVENUE
An exhibition featuring correlated sail cloth in patterns and colors,
metal and rattan furniture and a background collection of new fabrics,
all designed for summer living, will be given a preview at this time,
For the week of the 21st tea will be served daily from 3:30 to 5:00 P.M.
By invitation only. Contact: H.B.Lehman-Connor Co., Inc., PL. 8-2100.

COPYRIGHT. 1949, HOME FURNISHINGS CALENDAR, - w]e

Friday
March 18

Saturday
March 19-
March 26

Saturday
March 19-
April 2

Monday
March 21
Just out

Monday
March 21
12315 PM.
to

March 25

Monday
March 21

WHAT'S GOING ON GIVEN BY WHERE

PRESS SHOWING CANCELLED Ms. BARROWS & 00. PLAZA HOTEL

Due to the illness of Mrs. Jeanne M, Hall, the press showing scheduled
for this date has had to be indefinitely postponed. Contact: Miss
Casson, M. Barrows & Cos, MU. 39380.

BOOK ON TABLE SETTINGS M. BARROWS & CO., INC. 114 EAST 32ND ST.
A new book on table settings and decoration by Dorothy Biddle and her
daughter, Dorothy Blom, called "Table Settings for Everyone” will be
published on this date. Contact: Florence Brobeck, GR. 34119.

MILWAUKEE HOME MILWAUKEE REAL . MILWAUKEE AUD.
SHOW ESTATE BOARD N. 70TH & WeBL.MD,
The 1949 Home Show in Milwaukee will feature a six-room Georgian Colon-
ial two-story residence with a value of $19,000. The interior decorating
will be carried out by Ed. Schuster & Co., local department stores.
Furniture, home and house furnishings, building supplies, materials and
other similar merchandise will be on display at the show. Contact: John
J. Roache, Exec. Dir. Milwaukee Home Show, 740 N. Plankinton Avenue,

EXHIBIT OF WALLPAPER UNIVERSITY OF COLORADO BOULDER, COLORADO
An exhibition of fine wallpapers from well-known manufacturers will be
held in the Museum Gallery under the title-"Wallpaper - Today, Tomorrow,
Yesterday." Contact: Francis J. Geck, University of Colo., Boulder; Colo.

WEEK BEGINNING MONDAY, MARCH 21, 1949

BOOK ON OLD SILVER A. A. WYN 23 WEST 47TH STREET
"Chats on Old Silver" by Arthur Hayden has been edited and revised by
Cyril G. E, Bunt. This new, enlarged edition has been provided with
many new illustrations. It deals with Irish and Seottish silver amply as
well as with English silver. A table of hallmarks and standard marks
from the time of Queen Elizabeth to the present day is provided in concise

- form. Provincial marks are identified. Publ.: Eileen Kelly, PL. 7+7350.

PRESS PREVIEW: C. We STOCKWELL CO. ARCH. LEAGUE OF NY
FAR EASTERN WALLS LOS ANGELES, CALIF. 115 E. 40TH STREET
A handsome new group of hand-screened wallpapers designed by Virginia
Hamill of New York for the Co We Stockwell Co., will be introduced to the
press in a special New York showing. The wallpapers are beautiful inter-
pretations of the art of the Far East. Patterns are subtle. Color sel-
ections range from the subdued softness of moon gray to the brilliance

of rajah red, with copper, silver and gold adding fashion sparkle to a
number of papers in the group. Patterns are small to large in scale;
all-over cloisonne and brocade effects to striking jungle flowers.
Companion papers and unique paneling designs offer especially interesting
opportunities in decoration. The papers are designed for traditional and
modern rooms. The press preview on Monday, March 21 at 12:15 P.M. will
be followed by a luncheon. By invitation only. The showing will be open
to decorators at 3 P.M. Monday and continue through Friday. Hours 3 to

6 PoM. Monday; 10 A.M. to 6 P.M. for the rest of the week. Publicity:
Dorothy Rogers, and Virginia Hamill, MU. 25157.

PRESS PREVIEW BRUNOVAN, INC. 383 MADISON AVE.

Preview of Cobelle paintings coincident with opening of new Brunovan

furniture showrooms, 4:30-7:00 P.M. Contacts Grace Breckenridge, EL.5-2267.
-2Qe

DATE

Monday
March 21
7:30 P.M,

Monday
March 21-
Mareh 23

Monday
March 21-
March 23

March 21-25

Monday |
March 21+
March 26

WHAT*S GOING ON GIVEN BY WHERE
SURVEY OF ADVERTISING ADVERTISING WOMEN HOTEL ASTOR
COURSE OF NEW YORK, INC.

The discussion for the evening will be: "The General Principles of Public
Relations and Publicity", with Mae Carlysle, advertising manager and
publicity director, Dictagraph Products, Inc., and Jules Gilbert, legal
counsel, as principal speakers, Members of Advertising Women of N.Y.
are admitted free and the admission for each guest is $1.00 per person.
Contact: Margaret Stark, LU. 2=2880.

18TH ANNUAL CONFERENCE AM, INST. OF DECORATORS HOTEL PIERRE

Three days will be devoted to this annual conference. On Mareh 21, after
registration from 9 to 10 A.M. there will be meetings and reports in the
Grand Ballroom all day with a luncheon at 12:30 P.M. At 5:30, a cocktail
party for members only will be held at French & Co., 210 Hast 57th St.
On March 22, from 9 A.M. to 6 P.M. a Trades Exhibit, open to all except

‘the public, will be held in the Grand Ballroom and Suites 1, 2, 3 and 4.

At 12:30 a luncheon in honor of the trades in the Cotillion Room will
feature the presentations of Citations of Merit to winners in the Annual
Design Awards program, The work of the winners will be on exhibition,
From 7 to 10 P.M. a cocktail party and dinner for members only will be
held in the Rainbow Room, 30 Rockefeller Plaza with the Upholstery and
Decorative Fabrics, Ass'n, of America as hosts. On March 23, from 9:30
to 12:00 P.M. a general session with talks on various aspects of decora~
tion will be open to all except the public in the Grand Ballroom. From
2:15 to 4:00 P.M. this session will continue with a show on television
to be followed at 7:30 P.M. by a reception in the Foyer of the Grand
Ballroom at which the New York District Chapter will be hosts and at
8:30 a dinneredance in the Grand Ballroom. Contact: Mrs. M. M, Girard,
A.E.D.; 4) E, 57th Street, N, vy Ges PL. 8~-1642,

GLARA DUDLEY ALEXANDER SMITH & STORES THROUGHOUT
STORE PROMOTIONS SONS CARPET COMPANY THE COUNTRY

Among the 100 stores throughout the country to feature Clara Dudley,
Alexander Smith's color-scheme consultant, within the next three months,
the following stores will open promotions this week: March 21 and 22,
Hemenway-Johnson Furn. Co., Shreveport, La.; March 21, Calvert's, Balti-
more.,; Md.e; March 22 = 24, Wolf & Dessauer, Ft, Wayne, Ind.; March 22 &
23, Miller's Furn,, Washington, D,C. Each promotion is designed to tie-
in with Alexander Smith's national advertising which pictures the decor-
ating problems of actual families. Using the before-and-after techniqus,
Clara Dudley starts with the rug and carpet, and shows, through the use
of colors, how a room can be made over attractively and inexpensively.
Publicity: Emily Purcell, Alexander Smith, 295 Sth Ave., MU, 9+1300,

PHILADELPHIA GIFT SHOW, HOTEL BENJAMIN FRANKLIN, PHILADELPHIA, PENNA.

FLOWER SHOW HORTICULTURAL SOC. & GRAND CENTRAL
N.Y. FLORISTS* CLUB PALACE

The theme for this year's Flower Show will be "The Americas", featuring

large and small garden displays, orchid exhibits, individual flowers in

decorative arrangements and flowers used in dinner table arrangements,

Open to the public¢: Monday, noon to 10:30 P.M., daily thereafter from

10:00 A.M, to 10230 P.M,, and from 10:00 A.M. to 9:00 P.M. on Saturday

(closing day of exhibition). Admissions: $1.50, including tax, for adults;

75¢, including tax, for children, Publ,: Korbel & Colwell, PL. 97340.
o3~

DATE

Monday
March 2l-
March 26

Monday
March 2l-
April 20

Monday —
March 21-
April 16

Monday
March 21.
June 6
7:00 P.M,e-
83:40 P.M.

Tuesday
March 22
4430 P.M.
6330 P.M.

Tuesday
March 22-=
June 22.
6230 P,M,e-
9300 P.M.

WHAT! ING ON GIVEN BY WHERE
ROSE EXHIBIT ROSES INC. GRAND CENTRAL PALACE

AT FLOWER SHOW 2ND FLOOR

Display of thousands of roses in all varieties, colors and lengths at the
International Flower Show. Home arrangements as well as fashions will be
shown, highlighted by a wedding party with a gown from Jane Engel and
wedding table and decoration from Harriet Sherry Ltd. American Hand made
crystal will be used throughout the display and leading florists will be
on hand to demonstrate how to make various rose arrangements for the home.
Table mats by "Florence" will be featured. Publicity: Mrs, Helen Hutson
Weber, Roses, Inc., MU. 2-3939,

SPECIAL TODAY’S WOMAN FAWCETT PUBLICATIONS.
SERIES MAGAZINE 67 WEST 44TH STREET
The second in the series of "New Homes for the Young Family" appears in
the April issue of Today's Woman on the newsstands about March 2ist. It
includes two houses; one is a first-prize winner in the N.Y. State Contest
for the best low cost family house, designed by Seymour R. Joseph, to cost
about $7,500 in Ne6Y. State. The other is one built in Wisconsin by John
Steinmann for 800 square feet of space. Publ.: Jack Macurdy, MU. 2-3606,

TOUR OF HISTORIC HISTORIC CHARLESTON CHARLESTON

HOUSES FOUNDATION SOUTH CAROLINA

For the first time, the public will be admitted to some of Charleston's
finest homes, under the sponsorship of the Historic Charleston Foundation,
a non-profit, educational institution. There will be a morning end after-
noon tour each day, Monday through Friday, and a morning tour each Saturday,
with a special tour on Monday, Wednesday and Friday evenings. These cover
nineteen homes.and the fee for each daytime tour is $5.00 tax included,
The special evening tours are $1.00 plus tax. Further travel and hotel
information, contacts Historic Charleston Found., 135 Church St.,Charlestm,

SERIES OF CITY COLLEGE PS. 18-Room 309
TWELVE LECTURES ADULT EDUCATION PROGRAM 121 E, 515T STREET
The City College Adult Education Program in collaboration with the New

York Public Library is offering a twelve-week course to be given by Kim

Hoffman on “Furnishing a Modern Home", starting March 2lst. The fee is

$15 for the entire series and registration takes place up to March 18th
at any branch library, or mail check or money order to Adult Education

Office, City College, Convent Avenue & 139th St., Ne Y. City.

COCKTAIL PARTY SWEDISH MODERN, INC. 675 FIFTH AVENUE
FOR AID MEMBERS 675 FIFTH AVENUE SHOWROOMS

A cocktail party, by invitation only, for mombers of the American Insti-
tute of Decorators, will be held. Contact: Mr. George Tanier, MU. 89360.

SERIES OF TWELVE CITY COLLEGE ADULT P.S- 17-Room 215
MEETINGS EDUCATION PROGRAM 328 WEST 48TH ST.
The City College Adult Education Program is offering a twelve-week work~
shop to be conducted by Beatrice Schapper. Actual practice in preparation
of material for editors of trade, special interest, professional and
popular magazines with how to do it guidance starting Tuesday, March 22.
The fee is $21 for the entire series and registration takes place up to
March 18 at any branch library, or mail check or money order to Adult
Education Office, City College, Convent Avenue & 139th Ste, Ne Y. City.
yee

March 22-24

Thursday
March 24
4:00 P.M.
6:00 P.M.

Friday
March 25-
April 24

March 26-30

March 26

Monday
March 28
7:30 P.M.

March 29
March 30

Wednesday
March 30+
April 20 —
11:00 A.M.
and

8:00 P.M.

March 31

WHAT'S GOING ON GIVEN BY WHERE

GENERAL OPEN MEETING AMERICAN DESIGNERS ARCHITECT'S LEAGUE
FOR MEMBERS AND GUESTS INSTITUTE 115 EAST 40TH STREET
John Vassos will talk on “Versatility of the Industrial Designer" with a
discussion period to follow, Meeting starts promptly at 8:15. Social

hour at the bar begins at 7 P.M. Contact: Robert Goldberg, OR. 36089.
NATIONAL PREMIUM BUYERS EXPOSITION, STEVENS HOTEL, CHICAGO, ILLINOIS

SPECIAL PREVIEW A. H. JACOBS COMPANY 509 MADISON AVENUE
A special showing of new wallpapers, open to the press and decorators by
invitation only, will feature wallpapers ranging from tiny, all-over de-
Signs and background effects to elaborate florals. Dark backgrounds and
the new violets and purples are represented in the varied color range.
A.H, Jacobs is the exclusive distributor for the metropolitan area of
the James Kemble Mills line of contemporary wallpapers and the Schmitz
Horning line of hand prints. Contact: A. H. Jacobs, WI. 26585,

FEATURE ON KITCHENS AMERICAN HOME 444 MADISON AVENUE
A section devoted to kitchen planning on the theme "Your Kitchen Can be
Wonderful = at Your Own Price" will appear in the April issue of American
Home. Showing the three general price ranges into which heavy equipment
falls, the most éssential pieces = sink, stove and refrigerator ~ are
discussed first, followed by articles to be purchased later - water heat-
ers,, dishwashers, freezers, clothes washers and ironers. A’ cemplete pro-
motional package for stores is available. Contact: Mina Fox, EL. 51300.

BALTIMORE GIFT SHOW, LORD BALTIMORE HOTEL, BALTIMORE, MARYLAND.

HOME SHOW, SHREVEPORT, LOUISIANA TO APRIL 3.

WEEK BEGINNING MONDAY, MARCH 28, 1949

SURVEY OF ADVERTISING ADVERTISING WOMEN
COURSE OF NEW YORK, INC,
Denny Griswold, co-editor of Public Relations News, will discuss: “Public
Relations as a Career". Members of Advertising Women of N.Y. will be
admitted free and the admission for each guest is $1.00 per person,
Contact: Margaret Stark, LU. 2-2880.

HOTEL ASTOR

3RD INTERNAT'L, LIGHTING EXPOSITION, STEVENS HOTEL, CHICAGO, ILL TO ARR, 1
RADIO#TELEVISION AND BUSINESS CONFERENCE, HOTEL ROOSEVELT, NEW YORK.

LECTURE CLEVELAND MUSEUM CLEVELAND MUSEUM
SERIES OF ART & FASHION FROUP CLEVELAND 6, OHIO
The last two in the series of lectures on interior decoration, sponsored
by the Cleveland Museum of Art in cooperation with the Fashion Group of
Cleveland, will be given on the following dates: March 30 - Florence
Terhune, writer and decorator, "Decorating for You"; April 20 - T. H.

_ Robsjohn-Gibbings, decorator and designer, "Contemporary Furnishings".

Each lecture will be given in the morning and repeated in the evening.
Open to the public free of charge. Publicity: Mrs. Arlene 5S, Nichols,
1743 Lakefront Ave., E. Cleveland 12, Ohio.

ANNUAL REFRIGERATION SHOW, HOTEL DUPONT, WILMINGTON, DEL., TO APRIL 2,

wtp

DATE
April 1
Friday

April 1
Going On

April 2+3
April 37
April 3<9

April 3-9

Monday
April 4
730 PM.

Monday
April 4
April 5

April 4«9

Wednesday
April 6-
April 9

Friday
April 8
7:00 P.M.

WHERE

PRR

WHAT'S GOING ON GIVEN BY
FM ASS'N, TIME SALES CLINIC, HOTEL COMMODORE, NEW YORK CITY.

MAGAZINE TO RESUME INTERIOR DESIGN 40 EAST 49TH STREET
Interior Design, which suspended publication in 1942 when its editor and
publisher joined the armed forces, will resume publication with the April
issue, out on this date. Cecile Hayward, formerly of House & Garden and
more recently of Home Furnishings Merchandising, has been named executive
editor; Horace Kelland is managing editor. Harry V» Anderson, Editor and
Publisher. Contacts: Cecile Hayward, PL. 9~1600.

EASTERN CONFERENCE WOMEN'S ADVERTISING CLUBS, HOTEL WARWICK, PHILA., PA.
PITTSBURGH GIFT SHOW, WILLIAM PENN HOTEL, PITTSBURGH, PENNSYLVANIA.

NATIONAL PEANUT WEEK.
SPRING MARKET WEEK , KANSAS CITY MERCHANDISE MART, KANSAS CITY, MISSOURI.

ADVANCE DATES AND NOTICES
SURVEY OF ADVERTISING ADVERTISING WOMEN
COURSE OF NEW YORK, INC.
Dorothy Dignam, ace*t. exece, Ne We Ayer & Cow, will speak on "Jobs From
A to Z For Women in Advertising" and Grace Eden, former director of the
Powers’ Home Course will discuss: "Proper Grooming For a Gareer". Members
of Advertising Women of N.Y. will be admitted free and the admission for
each guest is $1.00 per person. Contacts Margaret Stark, LU, 22880.

HOTEL ASTOR

BOARD OF DIRECTORS’ PUBLIC RELATIONS SOCIETY EDGEWATER PARK
MEETING 525 LEXINGTON AVENUE MISSISSIPPI

These two days will be devoted, half to meetings and half to relaxation.
All members of P.RsS. of America are welcome to come and it is suggested
that anyone interested in attending make reservations at the Edgewater
Gulf Hotel, where meeting will be held, and also communicate with the
Society’s New York Office. Contacts J. Handly Wright, Public Relations
Society of America, 525 Lexington Avenue, New York 17, NeYe, PL. 9-8087.

NEW YORK ANTIQUES FAIR, 71ST REGIMENT ARMORY, NEW YORK CITY.

TULSA OKLAHOMA TULSA HOME ARENA BUILDING

HOME SHOW BUILDERS ASSOC. 11TH & NORFOLK, TULSA
The first Home Show to be held in Tulsa since 1942 will be staged by two
Tulsa consumer daily newspapers, the World and Tribune in cooperation with
the Tulsa Home Builders Association. Exhibits will include appliances,
interior furnishings and building products. The executive committee in-
cludes Vernon L. Mudd, pres», and Carl P. Flynn, managing dir. of the show.

ANNUAL DINNER ADVERTISING WOMEN HOTEL ASTOR

AND DANCE OF NEW YORK, INC. GRAND BALLROOM
"Through the Looking Glass", the annual spring dinner and dance given by
the Advertising Women of N.Y. will take place on this date. Johnny of
the Philip Morris Co. will be master of ceremonies and gifts and door
prizes wiil be a main attraction. The event is formal and open to the

public at $12.50 per person, Contacts Mary Heeren, Ply 7-4800.
; #00 § =e

DATE

Sunday
April 10-
April 14

April 11+14

April 12
April 14
April 15
April 15
April 17

Monday
April 18-
April 24

Thur sday
April 21
6:30 P.M,
Cocktails
and dinner

Monday
April 25
dust out

Monday
April 25
April 28

WHAT" S GOING ON GIVEN BY WHERE
WESTERN HOUSEWARES {05 ANGELES ALEXANDRIA HOTEL

SHOW - TRADE FATR, INC, LOS ANGELES, CALIF,
Manufacturers of housewares will have their first western roundup of mer-
chandise, for muse marketing purposes, at Los Angeles, More than 100
manufatturers are partitipating to date and several’ fidors ef the Alexan+
dria Hotel will be used for the purpose, Contact: Worth Larkin or Dick
Bean, lios Angeles Trade Fair, In¢,, 1151 Broadway, Los Angeles.

SOUTHVEST HOME FURNISHINGS MARKET, STA'TR FAIR GROUNDS, DALLAS, TEXAS
BRAND NAMBS DAY~1949, LUNOHBON aitp CLINICS, WALDORF -ASTOREA ; NEW YORK
FIRST DAY OF PASSOVER

13TH CERAMIC NATIONAL EXHIBITION, CINCINNATI ART MUSEUM, TO MAY 8
GOOD FRIDAY

EASTER SUNDAY

FOURTH ANNUAL HOME BLDRS,. ASS*N, MECHANICS BUILDING
HOME BEAUTIFUL SHOW ELECTRIC INSTITUTE BOSTON, MASS.
Featuring not only the materials needed for building but also the appli-
ances and furnishings needed to complete the modern home, this show
combines in one complete presentation all the features previously in-
cluded in the All-Rleotric and Modern Homes Show which were produced

on separate dates, Contact: Campbell-Fairbanks Expositions, Ince, Park
Square Bldg., Boston, Mass,, HA, 6=8996 or in New York, PL, 3=3773.

FOURTH ANNUAL HOME LEVIS & CONGER WALDORF -ASTORTA
SAFETY AWARD 45TH ST. & 6TH AVE, STARLIGHT ROOF
Press and radio representatives and a few others by special arrangement
are invited to a cocktail party and dinner, Awards will be made to those
manufacturers who have produced home devices making the greatest contri-~
bution to safety during the past year. By invitation only. Open aiso at
a cover charge to anyone in the trade who is interested. Cocktails at
6:30 P.M.5; dinner at 7:30 P.M. Contact: Herbert Askwith, VA, 6-2200,

NEEDLEWORK BOOK WORLD PUBLISHING CO. 107 WEST 43RD ST,

A new book "The Needlecraft Library" by Elizabeth L, Mathieson, is really
eight books in one. Bight categories of needlework included are: embroié
ery, quilts, knitting, crochet, tatting, rugs, afghans and pineapples,
with concise and graphic instructions, The book is profusely illustrated
with photographs and diagrams, $2,95,. Publ.: William Targ, LU. 20180,

28TH ANNUAL CONFERENCE Ma Re Dy Gs. Ay COPLEY PLAZA HOTEL
OF TRAFFIC GROUP 100 WEST 315T ST. BOSTON, MASS,

The conference will feature discussions on how to save transportation
costs; best methods of increasing production; marking economies; short
cuts to speed goods to selling departments. Many manufacturers will ex=
hibit Proauete. There will be visits to Boston stores, Registration
fees, $14 per individual for members; $24 per individual for non-members,
Gontact: Leonard Mongeon, Manager, Traffic Group, N.R.D.G.A., 100 West
3lst Street, New York 1, NsY., CH. 48780,

au'7 aa

DATE

Thursday
March 17
April 29

Thursday
March 17
March 26

Thursday
March 17=
March 31
3:00 P.M.

Thursday
March 17-
April 17
2 300 P.M.

Friday
March 18-
May 15

2:00 P.M, -

Tuesday
April 12
2:00 P.M.

EUROPEAN PORCELAIN

WHAT'S GOING ON GIVEN BY WHERE
MUSEUM, GALLERY AND GARDEN NEWS
HAL ZAMBONI EXHIBIT A*D GALLERY 130 WEST 46TH ST.

Examples of the work of Hal Zamboni, including his painting, design and
typography are on view in an interesting display prepared by the artist,
his brother Jack and their staff. Along with the showing of various

kinds of editorial and advertising layout which Zamboni has done for
leading American firms, there are several pieces exemplifying some of the
first principles of mobile display to be applied to commercial design.
Open to the public. Hourss 10 A.M. to 5:30 P.M., Mondays through Fridays.

Publicitys Hortense Mendel, LU. 2-0100.
EXHIBIT OF NATIONAL SERIGRAPH GALLERIES
SERIGRAPHS SERIGRAPH SOC. 38 WEST 57TH STREET

An exhibit of sarigrecha selected by the noted industrial designer, Henry
Dreyfuss, for the newly designed staterooms of the American Export Lines
“Four Aces": SS Excalibur, Exochorda, Exeter and Excambion, is being shown
through March 26. The original color renderings of the staterooms are on
display and the works of seventeen artists of the Society are represented
in this exhibit of fine art and interior design. A premiere showing is
being held of large serigraphs especially suited to solve the decorator's
"over the mantel" probleme These serigraphs launch a new venture. Here-
tofore, serigraphs have rarely exceeded 20 by 24 inches. To brarich out
into larger sizes meant overcoming certain technical difficulties and a
group of the artists have already pioneered in the solution of these
problems. Open to the public. Hours: 10:00 A.M. to 6300 P.M. weekdays.
Closed Sundays. Contact: Doris Meltzer, CI. 5-8936.

SERIES OF TALKS ON METROPOLITAN 82ND STREET AND
ROOMS AND FURNITURE MUSEUM OF ART FIFTH AVENUE

A series of talks on the American Wing will be given Thursdays, March 17-
21 and Wednesdays, March 16-30. The talks will be given in the galleries.
Subjects: Two Hundred Years of American Homes; Early New England Rooms and
Furnitures Pre-Georgian Interiors and Furniture; American Rooms of the
Revolutionary Reriods; American Rooms of the Early Republic. Publicity:

. Lillian Green, RH. 4-7690,

ART DIRECTORS SHOW MUSEUM OF MODERN ART ll WEST 53RD STREET
The exhibit wiil consist of original drawings, prints, magazine, newspaper,
pamphlet and house organ pages and so one Hours: 12 to 7 P.M. weekdays;

1 to 7 P.M. Sundays. Publicity: Betty Chamberlain, OI. 5-8900.

METROPOLITAN MUSEUM 5TH AVE. & 82ND ST.
Masterpieces of European porcelain will be shown to the public in Gallery
D6, Second Floor, on this date. Hours: 10 A.M. to 5 PeM. weekdays; 1 to

5 P.Ms Sundays. Publicity: Lillian Green, RH. 47690.
OPENING OF THE MUSEUM OF 1l WEST S3RD STREET
EXPANDABLE HOUSE MODERN ART THE GARDEN

The expandable house designed by Marcel Breuer, the well-known American
architect, for which ground was broken in January, will be shown to the
press on this date and to the public on April 13. It will remain on
exhibition for six months. Hours: 12 to 7 P.M. weekdays; 1 to 7 P.M.
Sundays. Publicity: Betty Chamberlain, OI. 5-8900.

=Be

DATE

Thursday
March 17
2% 30 PeMe=
3:00 P.M.

Thursday
March 17
8:00 P.sMe=
83 30 P.M.

Monday
March 21
1:30 PeMe=
2:00 P.Me

Tue sday
March 22
1:30 PeMe-
2300 P.M.

Thursday
March 24
7330 PoMe~
7345 Pelle :

SUMMER DECORATING

WHAT'S GOING ON GIVEN BY WHERE

RADTO AND TELEVISION NEWS

MEET THE EXPERT, WNBT-TV 30 ROCKEFELLER PL,
Eloise McElhone will interview Harriet Sherry, interior designer and
authority on antiques, Miss Sherry will demonstrate how to decorate
rooms and windows for summer comfort, Publicity: Schuyler Chapin,

Cle 78300.

FINE COOKING DIONNE LUCAS CBS-TV

ON TELEVISION CBS-TV 15 VANDERBILT AVE,
Dione Lucas will demonstrate the making of filet de sole Walewska and
profiterolle au chocolat, Publicity: Helen Brattrud, Pl, 52000.

HOME DECORATING VANITY FAIR, CBS=TV 15 VANDERBILT AVE,
Florence Terhune, author, lecturer and decorator will demonstrate
"Decorating For You", Contact: Anne Kelleher, Phe 5=-20003 Publicitys
Helen Brattrud, PL. 5=2000.

HOUSE PLANTS VANITY FAIR, CBS-TV 15 VANDERBILT AVE.
Helen Van Pelt, author, will discuss house plants as a hobby and how to
care for them, with emphasis on the African violet and geraniume Contact:
Anne Kelleher, PLe 52000; Publicity: Helen Brattrud, Fle 5=2000.

HOW TO SERVE MANHATTAN SPOTLIGHT DUMONT}TV

AND MAKE WINE CHANNEL 5 515 MADISON AVE,
Jack Proust, wine expert and inventor of the “Blackberry Julep", will
demonstrate how wine should be served and how the "Julep" is made.
Publicity: Mrse Charles Tranum, MUes 8-2600.

EDITORIAL REQUIREMENTS

For Dallas Times Herald, Herald Square, Dallas, Texas

The special spring home furnishings section of this newspaper has been
advanced to April 3 with a deadline of March 28, High fashion material
on a1] furnishings, docorative fabrics and accessories with news value
and good styling are required. Contacts Margaret Kane, Home Furnishings
Editors

For Metro Associated Services, Ince, 80 Madison AV@. New York 16, NY

Glossy photographs of homo furnishings, furniture, electrical appliances,
radios, toys and related items for possible inclusion in the Metro
General Newspaper, Department Store and Home Essentials Services, These
should be pictures of merchandise enjoying wide distribution all over the
country and which department and furniture stores will want to feature
in their newspaper advertising, at the local levele Contact: Hazel L,
Kraus, Director, Metro Home Furnishings Divisions, MU. 3-7803,

For Philadelphia Inquirer, Philadelphia 1, Penna.

Everybody's Weekly, the Philadelphia Inquirer's magazine section, uses
a weekly feature on home furnishings and interior decoration, Text runs
about 500 words with photographs to illustrate. Send material tos Grace
Madley, Sunday Department, The Philadelphia Inquirer,

Que

HWM Sucnistongs balm

Room 519, 9 East 46th Street, New York 17, N. Y. Plaza 9-2917

Emma Aubert Cole, Managing Editor

HOME FURNISHINGS CALENDAR is published every Thursday.

There is no charge for any listing. Subscription rates: One year, $30;
six months, $18; three months, $10; single copy, $1.