A CHILTON
)
PUBLICATION
WAT Pees isc pec evsas CUNT
NATIONALLY ADVERTISED _
jer ng Window All Americ
Fastest Selli Material In
GUARANTEED 4 FuLt vEARS)
DREDS OF USES, INDOORS & OUTDOORS
AVAILABLE IN 28", 36", ONLY 266 LIN. FT. (30° WIDE)
0-NET
CLEAR PLASTIC OVER Ys" CORD BASE Only 246 Lin. Ft.
Giass-0-NE1 Wyr-0-GLass SCREEN-GLASS
(All 36” wide—also in other widths)
CLEAR PLASTIC OVER Va" WIRE BASE
TOUGH PLASTIC OVER WIRE MESH
Don’t be fooled by inferior window materials that look “‘just as good.’” Only the Genuine has the name “‘Warp’s”’ branded along the edge for your protection.
VINYL PLASTIC
FLEX-0-MAT in 5 colors!
ONLY Ideal for homes, offices, hospitals, factories. Is flexible, long wearing and easily cleaned. Colorfully dis- played on arp’s new five roll
floor dispenser F M-66.
Warp’s also makes PLAST-O-MAT—a tough, Only 33¢ low-cost, transparent polyethylene plastic matting Lin. Ft,
Only 35¢ Lin. Fr.
Only 17 sq. Ft.
“world
HE WEST AND FOR THE WEST
Fastest Selling Kit In All America!
Transparent Plastic
x 36” PLASTIC SHEET WITH MOLDING & NAILS (Covers A Full Sized Window)
Warp dealers can meet and beat mail order
and chain store competition with EASY-ON
KITS. Backed by powerful advertising, it
keeps the Storm Window business at home where dealers can cash in.
wy SELF-SERVICE DISPLAY
39¢ Easy-On is packed 36 to a carton, com- plete with colorful sales building counter display and posters.
72°
JUMBO
Tape
5 x 10 FT.
Warp’s TAPE-ON KIT consists of 60’ of special tape and a 5’ x 10’ sheet of transparent plastic. Covers one large picture window and two
smaller ones, or four $2 49 e
regular sized windows.
CRYSTAL CLEAR
itty TAPE IT ON
Warp’s JIFFY-PANE Kit in- cludes a 36” x 72” sheet of crys- tal clear plastic and a special tape for easy installation. Packed in
attractive counter 9Be
carton. ALL- PURPOSE
9 Ft. and Other Widths g Hundreds c
Protects building materials, new laid cement, machinery, auto seats; excel- lent for vapor barrier, children’s wad- ing pools, etc. Is transparent, stretch-
e, waterproof and airtight. Comes various width and thicknesses in rolls.
Rod Devil, shows you 2 easy steps to EXTRA profits
65°
RETAIL
including tax
Scores of dealers have found this two-step program works for more sales.
Extra
— iat
The FP-33 can now be quickly trans- formed into an efficient, professional type rug and carpet cleaning machine, by the use of a simple snap-on attachment, shown above. A perfect, extra rental feature found in the Red Devil FP-33.
RETAIL $19.95 Tax incl.
more FP-33 sales.
It’s as easy as that!
First, attract new rental customers for the easy handling Red Devil FP-33. Because the FP-33 is low in cost, a low rental price is possible. And—you make extra profits with tie-in sales of wax, sandpaper, steel wool, etc.
Turn rentals on FP-33 machine into full price sales. Once a customer rents and uses the FP-33 in her own home, sees how light and easy it is to handle, she is a good prospect for outright purchase. Apply rental payments to the purchase price to clinch
By adding the FP-33 to your other rental machines you increase rental business and open the way for more full-price, FP-33 sales with your full 50% mark-up.
The Red Devil FP-33 offers these advantages:
Here is a light, sturdy floor machine spe- cially designed with the woman in mind. It is right for home waxing, polishing, scrub- bing, steel-wooling, sanding or refinishing of all kinds of floors. Counter-rotating brushes provide fingertip control. Modern styling attracts women, provides under-furniture clearance. Has more powerful motor (Under-
writers approved) and 22 ft. long, insulated cable. Yes, the Red Devil FP-33 Floor Conditioner is tops with women everywhere.
Floor Reconditioning Kit with steel wool pads and three grades of sandpaper discs also available for cash sales to either rental or purchase customers. 1067
ed Devil Tooks UNION, NEW JERSEY, U. S. A.
For Details Circle 2 on INQUIRY CARD
58
Sy ai me
ELEY
SP aaa
Merle > Oberon
now starring in colossal
DOUBLE FEATURE
for paint dealers! * FEATURE No.1
The biggest paint campaign ever to run in Sunset magazine—full page ads in every single issue, all in breath- taking color...starring Merle Oberon and other Hollywood personalities pre- selling General Paint for you!
* FEATURE No. 2
A uniquely dramatic General Paint merchandising plan that helps you sell not only paint but items throughout your store, with the aid of colorful dis- plays starring Merle Oberon and other Hollywood luminaries.
. sscomema enti iil
Look for me in the May
For more information on issue of “Sunset” sell-
how you can “be par- ticular... profit with General,” call your nearest General Paint
~ General Paints
GENERAL PAINT CORPORATION. Dealers and branches throughout the West and Southwest. Administrative office; P.O. Box 3474 Rincon Annex, San Francisco 19
ing your prospects on General Paint.
For Details Circle 3 on INQUIRY CARD MAY 1956 1
S ih — — fn ras i (, | Se . ’
See Boyco’s two-color ads in Sunset Magazine Order Boyco from your hardware jobber today
5100 SANTA FE AVENUE, LOS ANGELES, CALIFORNIA + 1849 OAK STREET, ALAMEDA, CALIFORNIA DIVISION
a ee > tea 2 Ss ot" 2. ee
For Details Circle 4 on INQUIRY CARD HARDWARE WORLD
PA
HARDWARE ©
SINCE 1906...1N THE WEST AND FOR THE WEST
IN THIS ISSUE
MAY (24 1956 TABLE
VOLUME 53 Number 5 OF
EXECUTIVE ANJ EDITORIAL OFFICE Cc O N T & N T S ROBERT E. McKENNA.................-2000005 Publisher WR TOU ALBIN ooo. sc cccsnccccsececccsccccsess Editor m POSTE NOE paceseseccaupeneienees Associate Editor D. A. MAYCHROWITZ................ Editorial Assistant Editorial Comment ............. Pe Peer Pe 5 I is ie stack a cetacean sande Staff Artist Our Readers Write to the Editor................++- 6 NEIL R. REGEIMBAL............ Washington News Editor Washington News for Westerners............... ove Ew By Neil R. Regeimbal a New Products .............. bite kav ctd ceaneeaeewen ‘4 WE Saat eet aaa gprs News About People—About Firms.................. 22 fae: gaat allah a: ne Celebrates with New Dress............ . ceeeaees 30 Ps! WHEE 0s do docsscontanecaeatabeeenes Circulation a ne a eae Oe ra 33 TON MOEAN voice ceed ecccsvesuds Reader Service Bureau Fey's Features Departments in Bays. pre lS ee 1355 Market St., San Francisco 3, Calif. Quality Tools Heads Mechanics Parade............ - &B Telephone: UNderhill 1-9737 Departments Numbered for Self Service............. 40 Toy Section ....cccccccsecees ceccccccoeccosescsse SB & . * 2 June Merchandising .......... os Sete nae anid hae. ae eee ae ee Free Literature ..............+5+. Ge es wiles nites & CIE Ay BU i cea ck cc dccsckinicececes Chicago 2, Ill. 30 No. Dearborn St., Phone: ANdover 3-6618 Sports RR en Pe So Co eceeseseseseeseseses 66 Western Hardware Convention—Long Beach........ 75 PREPARE J. DAT esinccscccscccccvcces Cleveland 14, Ohio 859 Leader Bidg., Phone: SUperior 1-1080 Schedule of Conventions & Shows.................5. 78 In Memoriam ............- ivecdenh Oebecoeecabeaee OF ROBERT R. JOHNSTON............ New York 17, New York 100 E. 42nd St., Phone: Oxford 7-3400 Index to Advertisers.......... oud peaduvenee ton . ‘ Opportunities ..............+006- Cocestecesvens 84 PAUL WOOTON Washington Member of the
Editorial Board 1015 National Press Bidg., Washington, D. C.
Officers and Directors—Chairman of the Board, JOSEPH S. HILDRETH; President, G. C. BUZBY; Vice Presidents, P. M. FAHRENDORF, HARRY V. DUFFY; Treasurer, WILLIAM
One of the publications H. VALLAR; Secretary, JOHN BLAIR MOFFETT; GEORGE T. HOOK, MAURICE E. COX, Owned and Published by © FRANK P. TIGHE, LEONARD V. ROWLANDS, ROBERT E. McKENNA, IRVING E. HAND, EVERIT TERHUNE, JR., RUSSELL W. CASE, JR.. JOHN C. HILDRETH, JR. CHILTON COMPANY (incorporated)
Executive Office Chestnut and 5éth Sts.
Published monthly, accepted as controlled circulation publication at Philadeiphic, Pa.
Circulation: Controlled free to retailers and wholesalers of hardware and housewares in Philedeiphie 39, Pa., U.S.A. the Eleven Western States. Subscription rates: In U. S. only, $5.00 per year; $7.00 two Tel.: SHerwood 8-2000 years. Copyright 1956 by Hardware World. Ali rights reserved.
MAY 1956 3
Model 4460—10-cup,
$9995
Model 4461—ir copper, $32.95 Model 4458—8-cup, $24.95
MEET THE BELLE OF THEM ALL...
the all-new Coffeematic for ’56—more beauty, more value in America’s No. 1 coffeemaker
Outmoding all others, these fabulous new Universal Coffeematics will rocket your sales to a new high.
There’s new beauty in their graceful, modern lines.... perfect performance in their fast automatic action. -
And backed by a campaign 6 times greater than has ever been put behind any other coffeemaker, you'll have a presold market on your doorstep. Order now..., get set for the biggest Coffeematic year in history!
FLAVOR-SELECTOR
Gives you coffee to the exact strength you choose .. . just set it and forget it!
REDI-LITE
Glows to show you coffee is done...no watching or wait- ing! It’s automatic!
HEAT SENTINEL
Keeps coffee at per- fect serving temper- ature with no in- crease in strength!
Everything points to the BIG YEAR! canpvers, rrary 2 CLARK « NEW BRITAIN, CONN. For Details Circle 5 on INQUIRY CARD
4
HARDWARE WORLD
& \
COMMEN T —
MAY 1956
Are You Delinquent?
Are you delinquent in the big juvenile market?
Are you trying to sell only that merchandise used by mom and dad?
If so, stop and look at a few impressive figures. Of the 22,877,400 persons in the 11 Western States 28.23 per cent of them are under 20 years of age. That is, 6,458,410 children in various age groups.
Take them by age groups. There are more than two million under five years of age. Each one goes through many dollars worth of toys each year. They also use wheel goods, high chairs, play pens, car seats and many other things you could very easily sell to mom and dad.
You can put the rest of them in age groups of five years and figure out for yourself what kind of merchandise will be used by these youngsters. When you get to that group from 15 to 20, you can assume that a large proportion of them will be using sporting goods... tennis racquets, golfing supplies, fishing tackle, guns and ammunition, portable radios, luggage and many other things. This is the group that will be passing over into adult- hood very quickly and starting their own families.
We are leading up to one point and that is that a toy depart- ment is a profitable one for today’s hardware dealer. Fifty-six per cent of Western hardware stores sell toys some time during the year. There are 24 per cent that carry toys all through the year. These stores are making friends with the youth in their area and are developing good future customers for other depart- ments in the store.
In this issue we are presenting a special toy section, scheduled at this time to precede the many toy shows held by Western wholesalers. If you do not have a toy section now you might drop into your wholesaler’s toy showroom and find out a little about this business and the future it holds with those six million youngsters who grow up very rapidly.
\\
BUILD PROFITABLE VOLUME WITH THIS COLORFUL BATHROOM ACCESSORY
Hide-a-Brush is the perfect answer to the toilet brush problem, and a “must” for the modern home-maker . . . keeps her bathroom attractive and up-to-date.
Unit consists of a rugged rust-re- sistant holder, lithographed with a lovely floral design in full color, with assorted color backgrounds; com- plete with a specially designed, long- wearing Oxco bowl brush. Carries the well-advertised Oxco brand name as your guarantee of customer appeal and satisfaction.
Watch your sales of bathroom items pick up fast when you display the colorful, modern Hide-a-Brush. It’s a year round good seller—at a popular price—with a comfortable profit for you. Place your stock order soon.
excess water
AN
OX FIBRE
FREDERICK
Cupped base catches
STOCK “THE ORIGINAL”’
Six (6) color backgrounds
for easy color match
BUYING INFORMATION No. 830 Metal holder with 12” handle bow! brush. COLORS White, rose, green, yellow, blue and black backgrounds. PACKING Indiv. box; 6 Hide-a-Brush of one color background to a shipping unit.
ORDER NOW FROM YOUR JOBBER
sre Ge PRODUCT BRUSH COMPANY, INC.
éviakliahetl. (E84 MARYLAND
For Details Circle 6 on INQUIRY CARD
OUR READERS WRITE
... to the Editor
YES, WHAT IS IT?
iw. WEATHERMAN, standing in the combined gift and ire section, shows a young customer a ecramic
lu hat 7
THE ABOVE PICTURE is a part of page 48 of the March issue which was sent to us by a Tacoma reader with the marking as shown. It queries us on our designation of the animal in the saleslady’s hand. The caption stated that it was a “ceramic tiger.” The little black beast has no stripes and should have been called a panther. We thank the unknown reader for calling this to our attention.
Another Newcomer
Dear Sirs:
We are interested in establishing and operating a hardware store there- fore may we have a copy of HARD- WARE WORLD to review?
Any other booklet you think perti- nent will be appreciated.
La P. B. Los Angeles, Calif.
Anyone who has any booklets or other material that may be of help to these newcomers, please send them to the San Francisco office of HARD- WARE WORLD and they will be for- warded. (Editor.)
HARDWARE WORLD
etter tes celia
rig 2
i
0 DO-IT-YOURSELF SHEET for trellises, ara ; patio wind screens, down- 4 ODS | spout extensions, gen- a ‘p0-1T-YOURSHE eral maintenance. = papae ALUMINUM mpeg)" % ge * Male TUBING, ROD, BAR sa sae driveway markers, hose racks sew and holders, tool racks, trellises. st ~ od - a Sa <0 ae me se aaa % = 4 oe " i = ] R 4 f \ ) YAS
7 : -s ‘ x. oon ‘ : 200, La ™p — EXTRUDED SHAPES
> . for screen porches and houses, ie oe amNe fish boxes, window screens.
Ad fo Sell
FASTENERS Put your REYNOLDS Do-it-Yourself ALUMINUM = ®verv outdoor use.
. Also available in Canada rack with other outdoor items
Do-it-yourself customers move outside in Spring and Summer—and you can get them to take Reynolds Aluminum with them. National advertis- We're checking Operator 25 desler Estings fer eesusucy, Ploese indi.
. A : cate your correct business address below and send it to: ing for Do-It-Yourself Aluminum will feature out-
EYNOLDS DO-IT-YOURSELF A door uses all summer. You’ll build Do-It-Yourself , —
Aluminum sales by making your Reynolds rack a Louisville 1, Kentucky
part of your garden equipment displays.
Be sure Western Union Operator 25 Address. is sending customers to you
See “FRONTIER,” Reynolds exciting dramatic series, Sundays, NBC-TV For Details Circle 7 on INQUIRY CARD
MAY 1956 7
City. Zone State
FINE FILES FOR SPRING
Now’s the time of year when your customers will be getting out the spade . . . the lawn mower .. . the pruning saw. Sell them files that work faster so that garden and household work is done faster. There’s a Nicholson or Black Diamond file that’s right in quality and right in application for every job:
1. HANDY FILE
Double-cut side for fast removal of metal from rotary lawn mower blades, spades, ete. Single-cut side for smoothing, sharpening.
2. MILL FILE Popular all-around household file
for upkeep and repair of work- shop and garden cutting tools.
8” or 10” length in Bastard cut is popular.
3. 4-in-HAND
Half round and flat, file and rasp —four files in one! For fitting screen doors, shaping lead pipe— hundreds of springtime uses!
4. PRUNING SAW FILE
This “specialist” file is for needle- shaped teeth of less than 60 de- gree angle. For teeth of more than 60 degrees, the Extra Slim Taper file can be used.
Promote these timely files for added profits now! Check your stock and call your wholesaler today.
NICHOLSON FILE COMPANY Providence, Rhode Island . (in Canada: Nicholson File Company of Canada Ltd., Port Hope, Ontario
For Details Circle 8 on INQUIRY CARD 8 HARDWARE WORLD
WASHINGT
——BY N. R. REGEIMBAL
Chilton News Bureau, Washington, D. C.
Good Business for Western Dealers Forecast; Careful Inventory, Credit Policies Are Urged
Western hardware dealers should have generally good business for the rest of this year. All signs point to a continued high level of consumer income and spending in the West, better even than
over the rest of the country.
Expansion of the West is con- tinuing at a rapid pace, bring- ing more industry, more jobs, and more potential customers. Western businessmen will prob- ably experience a _ continued level period for another month, than an upswing until the sum- mer lull, followed by a renewed spurt in the fall, government economists say.
Strong points in the Western economy include:
Government defense spending for items made in the West is rising rapidly. Government will spend $1.7 billion for guided missiles in the new fiscal year, an increase of about 40 per cent over last year. Existing missile and aircraft plants, plus new ones being built in the Western states, means that lots of this money will “go West.”
The lumber industry expects another banner year as overall construction continues to set records. Sporting goods sales should also hit new highs along with sales of other leisure time merchandise. Sales of small household appliances, home-re- pair materials and garden tools should flourish.
Are there weak spots? Yes. Sales of major household appli- ances, which are usually fi-
MAY 1956
nanced, are expected to slip slightly. Auto sales probably won’t hold their spectacular pace, and thus some auto as- sembly plants may slow opera- tions. Home construction will continue on a high plateau, but won’t repeat the skyrocketing growth of the last few years. Inflation may cause some trouble as prices rise and profits tend to shrink on some items. Farm income will continue to slip.
On the whole, Western busi- ness can look forward to a good year, if they promote strongly; watch inventories and credit policies carefully. Cautious optimism is warranted.
RISING INCOME in the West helps explain prosperity .. . In- come in California in 1954 hit $27 billion ($2,162 for each man, woman and child), up $500 million over the previous year. Other Western states: Wash- ington, $4.9 billion, up $100 mil- lion; Texas, $13.3 billion, up $350 million; Colorado, $2.5 billion, up $15 million.
MISSION 66 is desperately needed . . . Last year, 50 mil- lion persons flocked to the na- tional parks, 2 million more than the previous year—1.1 mil-
lion visited Grant Teton Park in Wyoming; 1.1 million visited Platt, Oklahoma; 1.4 million visited Rocky Mountain Park in Colorado, and 1.3 million visited Yellowstone Park... 54 million visitors are expected this year .. . Interior Department already has plans under Mission 66 (the 10 year, $786 million national park expansion pro- gram)—for park projects in Colorado, Utah, Arizona, New Mexico, and Washington costing more than $40.4 million.
GOVERNMENT is having trouble keeping up with expand- ing sporting activity . .. Fish and Wildlife Service is distribut- ing more and larger fish, espe- cially trout, to try to meet the demands of sportsmen.
WATER OUTLOOK for irri- gated areas in the West is bet- ter now than in recent years— but this doesn’t mean there won’t be shortages this sum- mer ... Danger areas are the Rio Grande basin in New Mexico, the Salt River in Ari- zona, and southern Nevada . Dry spells in April and May could still mean another dry summer for six states, however.
WESTERN NOTES — Assis- tant Secretary of Interior Wes- ley A. D’Ewart sides with West- ern livestock representatives in favor of permitting continued grazing of federal wildlife areas ... Rep. Harris Ellsworth, R., Ore., says the railroad car shortage in the Pacific North-
(Cont. on page 24)
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Dyno-mere ¥," DRILLS & KITS 7 Dywo-"mere PORTABLE JG SAW
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all-purpose drill made fue 3
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Be sure you're well-stocked with “Dyno-Mite” Power Tools and Kits. They‘re best-sellers
mai pywo-mrre ORBITAL SANDER
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Built around the powerful 4.0 amp. " : LZ | 888 Power Unit... $44.95 i a NTA FY” — ® < ; »
ie
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Order Dysozmirs
FROM YOUR JOBBER TODAY!
MILLERS FALLS ——— Power Tools Made
MILLERS FALLS COMPANY, DEPT. HW-9, GREENFIELD, MASS. For Details Circle 9 on INQUIRY CARD
HARDWARE WORLD
the — MIRACLE FINISH
that lasts until
the wood itself
wears or is
sanded down
Editor after editor is pre-selling your customers on Pentra-Seal . . . with article after article in national publications telling about this miracle wood finish that defies scratches, stains, wear! Ink wipes off! Water or alcohol can’t discolor. Goes on without lap marks— the do-it-yourselfer can’t do a poor job of applying! Even touch ups don’t show.
This wonderful new foolproof kind of decoration is now adver- tised to the consumer. Ideal for all interior wood . . . floors, panel- ing, kitchen cabinets, doors, window sills, stairs, baseboards. Seals in beauty, locks out damaging dirt. No trick to apply... spreads quick with lambs wool applicator, brush, rags or mop without lap marks. American Pentra-Seal is the most exciting all- purpose interior Wood Finish in the last 30 years! It’s modernizing magic for your customers . . . profit magic for you!
New merchandising rack ties in your finishes with your entire Sander-Polisher Rental Department. Display message can be frequently changed. Also—to help you quickly recommend the proper finish, wax or cleaner, we have pre- pared a handy size finish chart that gives all the answers. Free on request ... write for it.
“I MERICAN
AX Moon sunracine macnint co. €ataeirsweo 1907
eaten 528 So. St. Clair St., Toledo 3, Ohio PROFIT PROVED DO-IT-YOURSELF RENTAL TOOLS...WORLD-WIDE SALES AND SERVICE
Available in handy quart and gal- Jon sizes. Comes in natural and 7 | pentra-seat decorator colors. A tested, proven A Mirads bivod Fink product used for years by profes- |*“““““" sional wood finishers. Satisfaction guaranteed!
For Details Circle 15 on INQUIRY CARD MAY 1956 11
Krasver to cut .t
This is Mr. Frank W. Sommers, owner of Sommers Hardware Store in Beverly Hills,
“ outside Chicago. This picture was taken the day he ran cuts on four well-known, but unidentified, brands of single-strength window glass in the now-famous ‘“‘blind- fold test’. He picked the L-O-F piece as easiest to cut. In fact, 28 out of every 30 dealers who were tested made the same choice—L’O-F! Said Mr. Sommers: ‘‘This one (L‘O-F) gives you a smoother cut with no effort on the cutter.”
Krasver TO SELL
This L-O-F label identifies quality glass wherever it is seen. People know this label itis appearing 216 million times in 1956 ad- vertising alone! And every time it appears it adds to the already strong preference for L-O'F glass. This preference means faster, easier sales for you.
Easver TO MERCHANDISE
Mail this postal-size card to your custom-
T REPLACE BROKEN wInbows NOW ers. It reminds them to replace broken or | @ Have you cracked oF _ cracked window glass. And it reminds Do you need mathe them to buy it from you. It even suggests
yo a handle that they buy glass for furniture tops, too.
| Quality Winde™ nos less distortion. vee. Order a quantity of WG-35 from your | cent Quality Window Gloss to size of Libbey ‘Owens ‘Ford Distributor (listed un- | = der “Glass” in the yellow pages of phone book). Or write to Dept. 6956, Libbey: Owens'Ford Glass Company, 608 Madison Avenue, Toledo 3, Ohio.
form WG-S ae erent
LIBBEY-OWENS-FORD thre easy-fo-cut WINDOW GLASS
4 For Details Circle 11 on INQUIRY CARD
HARDWARE WORLD
BROOKPARK
quality MELMAC® dinnerware
2 HITS HOME IN 23 MARKETS ACROSS THE COUNTRY
with powerful local promotions selling for you!
in these major markets
NEW YORK—TV spots KANSAS CITY—TV spots ROCHESTER—Newspaper Ad...TV spots HOUSTON— Newspaper Ad WASHINGTON—TV spots NEW ORLEANS— Newspaper Ad BALTIMORE —Newspaper Ad...TV spots DENVER—Newspaper Ad
DETROIT—Newspaper Ad LOS ANGELES— Newspaper Ad...TV spots
CHARLOTTE— Newspaper Ad...TV Spots SAN FRANCISCO—TV spots GRAND RAPIDS—Newspaper Ad PORTLAND —Newspaper Ad...TV spots MILWAUKEE —Newspaper Ad SEATTLE—Newspaper Ad...TV spots
MINNEAPOLIS—Newspaper Ad...TV spots BOSTON—Newspaper Ad...TV spots CHICAGO—Newspaper Ad...TV spots PROVIDENCE—Newspaper Ad DES MOINES—Newspaper Ad CLEVELAND —Newspaper Ad...TV spots
ATLANTA— Newspaper Ad
Check the list...and check with your jobber
BROOKPARK
wmoduw design styled 0am Jon,
international molded plastics, inc., cleveland 9, ohio For Details Circle 12 on INQUIRY CARD
MAY 1956 13
Merchandise Now In The News
SELF-SERVICE GREETING CARDS for all occasions are included in the Cellocard unit that permits a 40% markup. Unit contains 216 cards indi- vidually wrapped with envelope in acetate. All cards retail at 10¢ each. Sturdy corrugated display requires a space of 124.” x 11”.—Cellocard Co., Inc.
For Details Circle 137 on INQUIRY CARD
INTERCHANGEABLE DISH-QUIK, faucet dishwashing accessory, to sell at $9.95, fits any of 41 makes of fit- tings to provide spray-brush faucet dishwasher. Built-in valve permits automatic diversion of water from swing spout to spray and back again. —The Dish-Quick Co. For Details Circle 138 on INQUIRY CARD
14
ramenee finish
eretive sprey tother - anata - §
. rf ankle
HAMMERED METAL FINISH Metal- tone paints in aerosol containers is available in four rich, metallic colors, plus clear plastic. It can be applied to wood, metal, plastic, paper, leather, ete., and air-dries to hard firm gloss in minutes. Resistant to acids, al- kalis, water and corrosion. — Ideal Chemical Products, Inc. For Details Circle 139 on INQUIRY CARD
DUAL-PURPOSE Hazel’s Revolving Clothes Hoist is a practical washday unit that converts to larger than average garden umbrella during lei- sure hours. Height is adjustable by simple turn of crank. Has over 140 feet of. line—Hazel’s Hoist, Inc. For Details Circle 140 on INQUIRY CARD
Rap laghials Nain Ki Bre SD
READY - MIXED Fix-A- Crack for patching cracks is available in eight decorator colors and four wood-tones so that cracks can be filled to match the wall. Filler is said to be shatter- proof, and that it will not chip, peel or crack. Colors are intermixable for perfect color matching. — Embree Manufacturing Co. For Details Circle 141 on INQUIRY CARD
Fae
CONCRETE GLUE that bonds new
concrete to old concrete without roughing old surface is claimed to pro- vide a joint stronger than the original bond. Useful in repairing broken steps and leveling uneven or low floors or sidewalks, ete. — General Material Company. For Details Circle 142 on INQUIRY CARD
HARDWARE WORLD
For additional information on any item shown on these pages, please circle number on the Reader Service Card, facing Page 168 in this issue
UP-U-GO CHAIR LIFTS, made of hardwood, can be installed in legs of chrome or aluminum tubular chairs to boost children to proper table height. Can be lowered as children grow. Strong enough for adults and can be used to convert chair to work stool in shop or kitchen. Suggested retail is $1.00 for set of four.—Up-U- Go Chair Lift Co.
For Details Circle 143 on INQUIRY CARD
COMBINATION Thermometer and Weather forecaster is handsome wall decoration with an expensive look, yet retails for only $1.00. Certified ac- curate up to 120 degrees, it also fore- casts weather, fair, rain, or change by registering different colors. Metal- ized finish will not tarnish or discolor. — Springfield Instrument Company, Inc. For Details Circle 145 on INQUIRY CARD
E-Z-SNAP HOSE HOLDER coils up to 100 feet of hose yet weighs only a few ounces. Holder becomes part of hose when in use and can be coiled and hung up anywhere —on faucet, in garage, basement, etc. Retails for 70¢ in individual package—Home & In- dustrial Products Corp. For Details Circle 144 on INQUIRY CARD
MAY 1956
SPECIAL RETAIL PRICE for a limited time is offered on this Model 700 Milwaukee Vise. This unit has 3” jaws, 3” opening, built-in pipe jaws, polished anvil surface, 180 degree swivel, positive lock, and Acme thread vise-screw. Enameled in durable blue. —Milwaukee Tool and Equipment Co. For Details Circle 146 on INQUIRY CARD
sist of a flashlight and two batteries wrapped in a polyethylene bag that keeps batteries fresh until used are ideal for use in time of crisis. Retail price of kit is $1.28.—Olin Mathieson Chemical Corp.
For Details Circle 147 on INQUIRY CARD
“PUTTING ON THE DOG” with dog leash that looks like handsome piece of jewelry. Made with gold or silver finish with rolled metal mesh glamour lead and smart expansion bracelet holder. Priced to sell in West at $5.95. — Carl Beetschem, Western Rep. (Glamour Leash, Ltd.) For Details Circle 148 on INQUIRY CARD
COOKS FOOD RIGHT AT TABLE, Mirro’s Chafing Dish has its own built-in sterno stove. Serves as skillet when upper pan is used directly over flame, and as double boiler when used with water tray. Just the thing for lunch or evening snacks.—Aluminum Goods Mfg. Co. For Details Circle 149 on INQUIRY CARD
~via a Hardware
ona wall... | or special display
New Flex-Omatic Cabinet Hardware Department
Here’s a versatile, new program sure to increase sales for any hardware store.
It’s got eye-catching, modular displays ... compact, self-service trays... pre- printed, color-coded ticket strips. And it presents them all in just a few feet of space — on your wall, pegboards or NRHA fix- tures, islands or special displays!
You can choose from two to all eight of Stanley’s fast moving styles. Set them up to fit your store’s layout.
Stanley will provide frames, displays, how-to instructions, promotional material, Sunset and national advertising. You owe it to yourself to investigate this new, excitingly different, Flex-Omatic Merchandising Program.
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STANLEY
For Details Circle 13 on INQUIRY CARD
|
NEW PRODUCTS
| GIANT sized, new Krylon ean, 17.8
ounces will sell at the same price as Krylon’s former 12 ounce size, offer- ing the customer 35% more crystal
| clear acrylic plastic and spray enam- | els at no extra cost. Also available in
6 oz. size.—Krylon, Inc. For Details Circle 150 on INQUIRY CARD
COMPOUNDED ANCHORS that min- imize surface masonry fraeture can be used when fastening machinery, con- veyors, wire and cable racks, railings, street lights, ete. Threaded and plain type anchors fit bolts ranging from Y4” to 14%,” in size——Star Expansion. For Details Circle 151 on INQUIRY CARD
CENTER SUPPORTS are eliminated with new combination clothes hanger rod and shelf support. An Alcoa alu- minum extrusion, drills and saws to fit like lumber. No painting or up- keep necessary. Priced around 80 cents per foot.—Ideal Brass Works, Inc. For Details Circle 152 on INQUIRY CARD
HARDWARE WORLD
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American Chain Now MARKED
-for quick Identification -for easy Measurement -for full Protection
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ACCO now comes up with a great new idea in chain selling—an idea that will not only increase your sales of AMERICAN chain, but will save you time and trouble while building your profits!
From now on, ACCO chain will be color-marked, every five feet, with a self-identifying band of stick-tight tape. The tapes, each bearing the name ACCO and the grade of the chain, will be in standard industry colors as follows:
GREEN for ACCO Proof Coil
RED for ACCO BBB
BLUE for ACCO High Test IGE for ACCO Alloy
i Containers are marked with the same colors
Quick Identification « These new markings tell you and your customers instantly what grade the chain is, and who makes it. This makes selling easier —and makes buying easier and faster. It eliminates the possibility of confu- sion or error.
Easy Measurement « Because one of these bright, durable tape markers ap- pears every five feet of the chain, it is a simple matter to measure off the desired length of chain in seconds. Full Protection « These color- identification markers assure your customer that he is getting genuine ACCO-made chain of the type he wants —and in the length he wants. No chance for anything to go wrong. Even a color-blind person can identify these chains by reading the clear markings! Now, more than ever, it will pay you to stock and push AMERICAN chain.
Order these color-identified chains from your distributor today
American Chain Division
AMERICAN CHAIN & CABLE
York, Pa., Atlanta, Boston, Chicago, Denver, Detroit, Houston, Los Angeles, New York, Philadelphia, Pittsburgh, Portland, Ore., San Francisco, Bridgeport, Conn
ACCO
en \ products
ACCO’S great new packaging program, designed to stimulate sales of AMERICAN CHAIN products and build profits for hardware stores, is now complete. The distinc- tive packaging has impact and high recognition value. It
More Chain Sales for YOU
through ACCO’s complete new packaging program
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This new program is not confined to shelf items alone. It extends to all chain containers: boxes, cartons, ACCO- PAILS and steel drums. All are labeled for quick identifica- tion, not only of the ACCO brand, but also of the contents
helps buyer and seller alike.
New Packages for Shelf Chain Items
All AMERICAN CHAIN shelf items now come in attractive blue-and-gold pack- ages (see above) which make it easy for you and your salespeople to locate any packaged chain item in seconds. The colorful packages on your shelves and counters will attract customers and build chain sales for you.
New ACCO-PAILS ACCO-PAILS of Proof and BBB Coil Chain make